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Brand Strategy
• Messaging foundations
• Mission, vision, values
• Positioning + differentiation
• Audience insights
• Narrative + tone of voice
Content Strategy
• Content pillars + editorial calendars
• Multi-platform strategy
• Campaign concepts
• Founder POV development
• Workflow + systems design
Social Creative
• Creative concepting
• Scriptwriting + captions
• IG/TikTok content production
• Creative direction for digital campaigns
• Series development
Editorial + Copywriting
• Website copy
• Brand stories
• Product + packaging copy
• Articles + newsletters
• Video scripts
Experiential
• Pop-ups + activations
• Creative direction + production
• Menu development + chef collaboration
• Event collateral + storytelling moments
• Run-of-show + on-site execution
Creative Direction + Production
• Campaign + shoot direction
• Production management
• Talent casting + locations
• Visual concepts + mood direction
Ways To Work Together
• Project-based
• Multi-phase brand builds
• Retainer partnerships
• Benita Studios collaborations
Strategy, storytelling, and creative production spanning food, wellness, and culture.
I help founders, creative teams, and emerging brands build stories that feel clear, grounded, and alive. My work spans brand strategy, content systems, social creative, editorial storytelling, and experiential production — with an eye toward community, craft, and emotional resonance.
For projects that need expanded support, I collaborate through Benita Studios, a boutique creative collective I co-founded to bring together copywriters, designers, strategists, and producers to build thoughtful work without the overhead of a traditional agency.